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MIMT

Get there with MIMT

MIMT is the Melbourne Institute of Massage and Myotherapy.
MIMT is the Melbourne Institute of Massage and Myotherapy.

They’re a smaller client but they had a big problem: increased competition from highly funded TAFEs and stringent regulation from the government.

We created a suite of TV, online, radio and outdoor assets, featuring successful past students and the positioning statement Get there with MIMT. The line was enough to communicate the potential for future success, without falling foul of regulations that restrict advertising specific outcomes for students.