Dare Gallery’s positing statement was Dare to be different. The problem was that, ultimately, they sold the same imitation designer furniture as every other retailer in the market. After undertaking a full review of the brand our strategy was to keep the positing statement but truly own it.
The result initially was a radio campaign featuring actor Angus Sampson. The quirky, oddball sound of Sampson’s voice with humorous dialogue and a silent background genuinely stood out on air and was, indeed, different.
No items found.
No items found.