At Gravia, we introduced a completely new media strategy shortly after securing the business, which included a national TV campaign. A major part of our strategy was forming relationships with Channel 9 and Macquarie Media for regular integration and increased brand awareness.
Based on strategic media trading, Gravia was able to maximise and extend their marketing budget. From FY17 to FY18 the client saw an increase of new bookings from -22% to +59% sales growth.
In early 2019 we were delighted to learn that Geek2U has sold their business to Officeworks, part of the Wesfarmers Group. Gravia Media had worked with Geek2U for the last three years during which Geeks2U has enjoyed incredible growth and brand awareness.
It’s also worth noting that Gravia Media is the only advertising agency Geeks 2U have utilised for media buying in their successful journey. Regular savvy use of Gravia’s fast paced Distress Rate Media platform further helped to amplify Geeks2U’s media buy.
We’ve worked with Gravia throughout our entire journey. We first connected through the Distress Rate Media arm of the business, securing a presence on radio and TV at a better rate than anyone else had to offer. Ultimately, Gravia helped us build our business to the point we were able to sell to Officeworks. I would be remiss not to thank and recognise Gravia for their role in our success.
